I get this question a lot: “What do you think about CrossFit?” Here’s the thing…I could give you my opinions but they are just that; opinions. The real, objective truth about this controversial fitness company can be summarized when you understand the one thing that most people don’t realize about CrossFit and which applies to all of its locations. So, here it is…the truth about CrossFit.
CrossFit is NOT a franchise. It’s a licensed brand. Knowing this simple fact explains the entire controversy surrounding the CrossFit brand. Allow me to explain…
In most franchises, there are standards that franchisees must abide by. A gym franchise will have the same look, experience and employee standards from one location to the next. In licensing, all that is the same from one location to the next is the brand, the name. Everything else is basically left up to the affiliate who purchased the rights to license the brand.
On CrossFit’s website, the easy steps to affiliate with the brand are explained: “Write us an essay (application), license a name, set up a website, send us photos and you become part of the growing community of CrossFit affiliates.” Rights to this powerhouse fitness name are a matter of writing an essay, attending a weekend-long seminar, finding a location and insurance for a box, and paying an inexpensive, annual licensing fee. This will result in two types of box owners: 1) Professionals who go above and beyond to equip their facilities with best practices and seasoned professionals, and 2) People who are not professional in the way they recruit their employees and run their gym.
This is what causes some boxes to have the best personal trainers in the industry and others to have professionals who lack appropriate credentials and experience. The discrepancy in professionalism leads to wide gaps in safety standards and exercise programming. Such significant differences cause some CrossFitters to be fiercely loyal to the brand and leaves other box members disillusioned as their safety is risked by instructors who can’t properly support participants during workouts.
So, there you have it. The good and bad rumors about CrossFit are all accurate. It depends on who you ask and where (and with whom) they have worked out. In truth, this isn’t very different from gym franchises. Every participant in any fitness program will have a unique experience contingent on a number of factors. It’s up to YOU to decide who you can trust, not just at CrossFit boxes but everywhere. The good, the bad and the ugly can exist in just about every fitness brand. Advocate for your health with informed decisions, a little trial-and-error, and knowing when to step away from a haphazard or dangerous exercise environment. There’s a better place waiting for you around the block.
Yours in health and wellness,