Month: July 2015

• July 27, 2015

  Fitness Advertising; Naughty or Nice?

  The fitness industry often campaigns ads that meet “fitspo” criteria; images of women who are extremely thin, usually in just their underwear or sports bra, alongside a caption that is supposed to motivate consumers to work harder to achieve the same “ideal.” Although there are many studies which suggest that women feel deflated by images…

• July 20, 2015

  The Best + Worst Qualities in a Personal Trainer

  It always depresses me when someone has a bad experience with a personal trainer and it intimidates them from branching out and getting help from a better professional. I get it though, not everyone is going to mesh in the trainer-client relationship, and that’s okay! People have different needs when it comes to coaching styles,…

• July 13, 2015

  7 Ways to Ramp up Your Core Workout

  There is no single “perfect” core exercise that trumps all the rest. For example, one person may perform a core routine with minimal effort or poor form, reaping fewer results from it compared to a hard-working friend who knows how to properly engage her muscles with each rep. So, instead of giving you a list…

• July 6, 2015

  Core Support: KeepMeTight

  I will be the first to admit that I don’t approve of quick fixes for fitness and diet. They never work. There is no magic one-size-fits-all solution out there on the market. Trust me, if there were, I would share it with you ASAP! But there isn’t…and likely never will be. So, you can imagine…